Starting a Home-Based Biz
By Kadee Lynn
Co-Author: Candace Mondello
By Kadee Lynn
Co-Author: Candace Mondello
Starting a home-based business seems like the perfect solution to surviving in this horrendous economy. If you have a job, a home-based business offers additional income at minimal time investment. Depending on the business, you can devote as little as 10 hours per week and still have some amount of success.
The overwhelming part hits with a profound reality that the market is flooded with extremely similar home-based companies all competing for the same market - yours. So, is it worth it to try? Do you, as an individual, have a chance to succeed?
The simple answer is YES - but. Ask yourself these questions: How much effort you're willing to commit? Is the product or service is something you love or believe in with all your heart? Are committed to this service or product? How flexible are you in your time?
In this current market, clients and customers are driven by speed - instant gratification, instant response, and ability to meet them where they are; they demand that you listen effectively to understand their needs. The market is saturated with competitors, so your personalized service and attention will make a huge difference. Consider the following five musts for your home-based business to stand out.
Social Media - Face it - it's where the population spends an enormous part of their day. You can reach out to potential customers worldwide. I'll warn you, it's important to become educated on what's acceptable - each social media platform has it's own unique etiquette. Educate yourself on the variations, some examples include:
?On Twitter your tweets cannot exceed 140 characters (that includes spaces and links) - so be concise.
?On LinkedIn, it is completely unacceptable to "connect" with people that you don't actually know. The purpose of the service is networking for business and coordinating a collection of business references. You can't endorse or recommend someone you don't actually know.
?On Pinterest you're allowed to copy and pin ideas from other websites to your board - but etiquette dictates that you provide a link within your "pin" to credit the origin; that way you're not stealing or taking credit for pictures, art, or ideas that aren't yours.
?People use Facebook for various reasons. Many people use it to connect and communicate with people they know. Others use it to meet people and discuss common interests. Businesses have begun to overtake this platform for sales (meeting the customer where they spend their time). As a home-based business, you should be on FB (as it's known), but be aware that you may get trollers (people who troll the sites making negative comments or playing devil's advocate). To protect your contacts, it's best to delete the comment and block the profile as soon as you can. This response is much more acceptable than getting into a debate that quickly turns to an argument - neither action making your business seem professional.
Contact Forms: You can have Opt-In or Contact Forms on FB and your own website. Gathering as much information about your potential clients allows you a variety of options for promoting your business. But what is most important to this current market is developing some amount of relationship with you; they want to know that you're a real person - not a computer. So what information is customary to collect?
?Email: Once or twice a week you could email an e-newsletter, offers, reminders, or personal stories that make you real to your clients.
?Address: You can send CDs, DVDs, or free products to your clients' homes.
?Phone: This isn't always given online, but if you can get it, you're able to make follow-up calls, verify orders, or just thank your client.
?Social Media: Ask to connect on FB and Twitter at a minimum; add other networks if possible. It's so easy to stay connected to your customers or potential customers this way.
?HootSuite: This service can be used for free or you can upgrade to a paid subscription. If you want to evaluate your clicks and responses, then you'll want the upgrade; but for sending messages to all of your social media accounts at once, the free version is sufficient. You can maintain all of your social media accounts in one place, schedule messages to be sent at future times (aggressive campaigns send approximately six scheduled messages a day and then supplement with individual updates by hand). As a general rule, six a day is overload to your readers - they start to tune you out.
Message Content: You shouldn't just send any message. There are effective and ineffective ways to keep up with your client base. So what do you say every day?
?Your message content needs to remain positive (the world is negative enough)
?Don't sound desperate to sell product or service
?Build a relationship with your followers. Talk about yourself and your family - offer updates. Your followers will get to know you and eventually trust you - then they'll want to buy.
?Alternate between or rotate through a series of message types:
?Positive/inspiring quotes
?Statistics
?Helpful advice related to your product or service
?Success stories related to your product or service
?Pictures (they draw attention and tell a little about you) - these can be family, interesting places, food (with recipe)
?As mentioned above, give updates on your family
?Ask questions - any information drawn from these posts can be used to create articles or contribute to your blog (so you seem really in touch with your client base - as if you're reading their minds)
Personal/Business Website: Maintain a site that offers useful information to your potential and current clients. Write blog posts that answer questions your clients have. Offer the ability for your clients to communicate with you and the communication needs to go both ways. If you have clients or potential clients asking questions and you never respond, that is not good customer service and you will likely not hear from those people again.
It takes a long time to build relationships and trust with people online- but it only takes a moment to destroy that trust. People are naturally wary - there are so many scams, schemes, and dishonest people trying to lure gullible people into giving up their money - money that does not come easily.
So be personable, offer yourself to your clients and potential clients, and meet them where they are. You'll find your home-based business is more successful than beating strangers over the head to buy, buy, buy! Best wishes on your journey to home-based business success!
Running a business from home can be confusing for newbies. Stay tuned to my articles to develop strategies for success.